When someone says invitations, what is the first thoughts that come to your mind? Birthday parties? Weddings? Baby showers? What about marketing?
Invitations are a great way to get more customers to your business, whether they are new leads or existing customers you haven’t seen in a while. You can use them to get attendees to a seminar, conference or trade show. Or how about an invite-only promotion night? Using an invitation to get information out to your potential or existing customers doesn’t take a great deal of time or money. Most of the work can be done for you through your local printing resolution provider, such as The Mifflinburg Telegraph.
One thing about using invitations to market your business is that this actually helps you to gain pre-qualified leads instead of contacting people who are unlikely to become customers. It saves you time and money. You do the main work by inviting them to your business and the ones who do, are the ones you want to follow up with as leads.
One suggestion is to do your invitation marketing in stages. Begin with a greeting card invitation (folded card), giving them all the information about the event or offer. Then a few weeks later, send out a postcard invitation with the important information. If you are doing an event, make sure to push the time limit, letting them know that there is only so much time before the event and they need to act fast. And if time, do a third postcards, maybe including a special offer.
The invitation marketing campaign doesn’t only need to be a way to get new business. It can also be used to bring current customers back to your business. Give your existing customers a chance to view or try new products or services before offered to the public. Or give them a special invitation-only night where they could listen to a guest speaker or take advantage of special sales.
Here are some tips before you jump into using an invitation marketing campaign.
- Make sure the focus of the invitations, whether folded or flat, is on the event or offer, not on the graphics. You want to catch the recipient’s eye, but not make it all focused on the graphics.
- Your mailing list needs to be honed to your perfect target market. Go through your list and make sure that everyone is the correct person you should be contacting. Nothing is worse than sending an invitation to a female event and it being addressed to a male.
- Use proper invitations cards and envelopes. Many people will send invitations using a #10 regular envelope. By doing this, you are risking the recipient thinking it is just another piece of mail. You want your invitation to stick out.
- Personalize both your envelope and invitations. There is variable data printing available to make sure that both envelopes and invitations are personalize (Hint: Remember, we talking about VDP in last month’s newsletter).
The potential for invitation marketing is endless. Inviting new and previous customers to an event, seminar, or training? Inviting them to an invitation-only night? Inviting them to try a new product? What will you use it for?